Web 2.0

Today, more and more businesses are leveraging Web 2.0 Technologies. CNN.com's "Newspulse" and "Popular on Facebook" features are good examples of this. These features search the web, and Facebook for things that people are posting about. The advent of social networking sites like Facebook and Twitter have been a very beneficial tool for companies. Now they can search these networking sites for keywords and see what people are saying about the company or its products. Google's instant search feature is also a great example of this type of thing. As you start searching, Google provides suggested queries based on previous search habits of other users. With all of the different APIs available to programmers (Facebook, Twitter, Google, etc.), implementing these new features has become easier and easier for businesses.