Social Media

Social Media is something that has caught on within the last couple of years, really with the advent of Facebook. Prior to Facebook, Myspace was the main form of Social Media, but its popularity never grew as much as Facebook's has. After Facebook's inception, LinkedIn came into play. All of these websites appeal to different audiences. Myspace's goal was to allow users to create their own customized website where users could put music, pictures, and video. This generally appealed to a young crowd (teenagers). When Facebook came out, it was exclusive to college students (an .edu email was required for registration). This actually worked in Facebook's advantage because it made people feel as if they were part of an exclusive club. After a while though, Facebook opened registration to everyone. In contrast to Facebook and Myspace, LinkedIn provides a more professional platform for social networking. It allows business colleagues to connect to each other and is strictly used for business-networking.