E-Commerce

Bestbuy.com is well known as being a Business-2-Consumer (B2C) company. It purchases goods from other companies (HP, Dell, Sony, etc.) and sells them to consumers through its many retail channels. However, BestBuy also has a form of Business-to-Business (B2B) called Best Buy For Business (http://www.bestbuybusiness.com) whereby they market products to small businesses. The viability of this business model is pretty evident through BestBuy's success. Leveraging both the B2C and B2B models allows Best Buy to capture more of the market.